When March 2020 hit, our team (like everyone) had to make quick adjustments to every aspect of our process. The most notable change in the communications department was the way we created video content.
A group of creatives who were used to being in the same room in the same building suddenly needed to concept, storyboard, find footage, write, produce, edit, and create cutdowns in new virtual setups. We also needed to decide how we could possibly advertise kitchen and bath products when something so monumental was happening.
We rallied around the idea of peace of mind — the peace of mind that comes from feeling clean. By working with stock footage and quickly adapting to our new environment, we created an engaging and reassuring online video spot that centered on touchless and hygiene-focused products.
My role:
• Creative concepting
• Online video
• Social
