My team’s campaign for Red Bull was aimed at women in the workplace—providing a platform for professional women everywhere to feel energized and empowered.
The campaign’s objective was to change product perception and tap into a new market of consumers: career-focused women who turn to caffeine for momentum and energy.
We developed a series of three concepts. Each was built on a concise and direct bit of language that would capture our intended audience, while capitalizing on the overarching Red Bull brand equity.
My role:
• Campaign message concepting
• Campaign message execution
• Creative pitch content