Numi 2.0 is the crown jewel of Kohler’s smart toilet line, offering features that the average American consumer simply isn’t accustomed to seeing. So the creative behind its launch needed to be similarly audacious.
The chosen campaign was inspired by a classic ad from the Kohler archives which featured a surreal image of a toilet in the middle of an empty road. The reimagined ad celebrated artistry and design leadership — both key differentiators in the smart toilet space, where most competitor products lack aesthetic quality.
We positioned the product as an object of beauty, stating that in the hands of Kohler designers, a toilet is more than just a household item. It’s a work of art.
My role:
• Creative concepting
• Online video
• Broadcast video
• Print, digital, and OOH ads
• Social and email