SupplyOne is a packaging consulting company with a wide range of capabilities—all aimed at uncovering savings and efficiency opportunities in an often overlooked area of business. But their materials weren’t conveying this value, perpetuating the misconception that they were only suppliers.
Following an on-site discovery session in Pittsburgh, my team built a verbal and visual system that focused on outcomes first. Using attention-grabbing colors and portrait photography of unexpected objects, the new look-and-feel perfectly complemented the wry, direct language and messaging clarity.
The resulting materials elevated the offering and distinguished the SupplyOne brand, setting it apart from their often dry and jargon-heavy competitors.
My role:
• Brand positioning
• Messaging style
• Collateral content
• Website content