Anthem+ lets the user control water, steam, light, and sound — making it Kohler's most advanced smart showering system yet. As our marketing partners prepared for its launch, they looked to the creative teams for a national campaign that would convey Kohler's category leadership and highlight this newest product.
Our selected concept centered around the transportive effect of Anthem+. The power that a multisensory ritual has to activate visceral memories and take us back to our most treasured moments.
To best reflect this emotive quality, the campaign was shot in brilliant black and white in three spectacular locations: a national park in Slovenia, a cove in Croatia, and an Alpine waterfall in Italy. We created three complementary films, each focusing on an individual's immersive and personal experience in the epic setting.
Intimate and organic yet grand in scale, the campaign asks us to consider: when you take a shower, where does your shower take you?
My role:
• Creative concepting
• Campaign messaging
• On-location creative direction
• Broadcast video
• Online video
• Print, digital, and OOH ads
• Social and email