To erase the perception that One North Dearborn is “just an ordinary building,” my team created a daring and offbeat campaign entitled One & Done. It playfully capitalized on the notable location, and drew a connection between the address and peak quality. This direct and honest messaging was displayed in a striking magenta against simple backgrounds. Massive vinyl-cut numerical graphics detailing the specs of the space were strategically placed throughout key stopping points on the building tour.
Bold and genuinely different, the campaign brashly conveyed that One North Dearborn is the building you tour when you want to get the deal done.
My role:
• Campaign theme
• Campaign messaging
• Collateral content