The Statement & Anthem showering collection represented one of the biggest product launches in Kohler’s history. This necessitated a massive library of assets and marketing materials, including a robust messaging matrix that was shared internationally.
The line was positioned as the pinnacle of engineering and craft, elevating the shower experience for both trade and consumer audiences. The messaging used a lofty, confident tone, describing the collection as the ultimate palette for designers and the ultimate experience for homeowners.
My role:
• Global messaging platform
• Collection videos
• Spray experience videos
• Product feature and benefit videos
• Print and digital ads
• Social and email