The Moxie Showerhead Speaker made its debut at the annual Consumer Electronic Show. Although the official product launch wouldn’t take place for another year, we still needed attention-grabbing creative for what was essentially a soft launch.
We wanted to highlight the immersive and seamless experience of bringing your music directly into your shower, which led to a simple yet expressive copy concept: Remix Your Routine. The messaging found lasting love among the Kohler leadership team, and went forward as the key campaign message and packaging tagline.
My role:
• Creative concepting
• Tagline
• Tradeshow launch video
• Packaging messaging