Kohler has collaborated with artist Daniel Arsham on multiple product launches and creative ventures. In 2024, that partnership expanded into a full product line and presence in Kohler Hospitality properties.
I joined the creative team on the project in order to support concepting, craft the initial messaging, and build foundational product copy. Together, we dug into the magic of the unexpected. Kohler, Wisconsin isn't the first place that comes to mind for a luxury vacation — but it's a world-class destination marked by unforgettable experiences. And Daniel Arsham's Kohler products don't look like your typical bathroom collection — but it's those surprising shapes and structures that make it special.
This work led to the chosen concept, "Out of the Blue," a surreal exploration of objects and experiences outside their expected context.
My role:
• Creative concepting
• Campaign messaging
• Product copy
• Activation concepting