Some time in late 2025, my creative partner and I were riffing and scribbling down notes, trying to arrive at a concept. Probably cry-laughing over some inside joke. And after filling up several Google docs, we finally said to each other, "What if there was a big, chic museum gala. But the guests haven't come to see a painting or a sculpture. They've come to see the bathrooms."
Kohler had tasked us with creating a campaign that would revive their bathroom collections storytelling and this was the perfect way to do it. Museums are a natural place to show off precious objects and viewers automatically recognize them as locations of fine curation. We had our campaign: Kohler Collections. Curated to be seen.
Cut to a team of the sickest creatives you've ever met, all gathered in Prague to pull off a massive production over two weeks, with only four shoot days, for a full 360º campaign. Oh, and the whole thing starred Chloe Fineman.
The resulting work captured the exact idea we’d concocted nearly a year prior. And there was so much love for the project, we ended up partnering with Chloe on the broadcast work and a bespoke social piece. Hard to say what I loved more.
We shot at three separate locations: a dramatic staircase exterior for red carpet entrances, a lavish interior with long hallways that served as our museum galleries, and a sound stage where we built four unique bathroom sets. It was massive, sprawling, complex, and so damn fun.
My role:
• Creative concepting
• Creative direction
• Campaign messaging
• Script development
• Broadcast video
• Online video
• Print and digital
• Social and email